Pay‑as‑you‑go vs Subscriptions for Social Posting

Marketing isn’t a constant cadence of identical weeks. Launches, seasonality and experiments mean activity comes in bursts. Subscriptions rarely reflect this reality — you pay the same even when posting less, and seat fees multiply costs without adding outcomes. Pay‑as‑you‑go flips this model by charging only for successful posts.

Three reasons usage‑based wins

1. Matches campaign cycles. Spend scales with activity. Launch week? Post across more channels. Quiet weeks? Spend drops automatically.
2. No seat tax. Collaborate freely without deciding who gets a paid seat. Seatless billing supports modern, flexible teams.
3. Clear unit economics. The cost per post per platform is explicit. You can model ROI and budget by outcome, not by tool footprint.

How PostDaba’s credits work

• 1 credit = 1 successful publish to one platform.
• Automatic retries on transient errors; billed on success only.
• Volume discounts: 5% at 100+, 15% at 500+, 30% at 2000+ posts.
• Credits don’t expire, subject to fair‑use and anti‑abuse controls.

When subscriptions still make sense

Very high, stable posting volumes with fixed teams may prefer predictable monthly fees. For most growth teams and agencies, variability makes pay‑as‑you‑go the more efficient default.

Getting started

Create a free account, connect channels, and run a pilot campaign. Track performance and unit costs in one place — then scale what works.